Blog Post

Microsoft Claims Bing Is Doing Well Among 18-To-24-Year-Olds

In the six months since Microsoft (NSDQ: MSFT) launched Bing, the company’s share of the search market has inched up from 8 to 9.9 percent, according to comScore (NSDQ: SCOR). So, who are the converts? At the Credit Suisse Annual Technology Conference, Microsoft SVP Yusuf Mehdi said the company was having particular success winning over younger searchers. He said that with Bing Microsoft had improved its performance with the critical 18-to-24-year-old demographic, which he said makes up a disproportionate number of the search engine’s users. (Asked for specifics, a spokeswoman said that the percentage of 18-to-24 year-olds using Bing has been 20 percent greater than the number of 18-to-24 year-olds in the general population.) By contrast, Mehdi said that Live Search was “over-indexed” with the 65-year-old-plus age group.

Some other noteworthy remarks: Mehdi said that Microsoft believed that next year searches on mobile phones will begin to take market share away from searches on PCs; in response, he said that Microsoft was planning “clients” for the iPhone, RIM (NSDQ: RIMM), and other platforms. He also downplayed reports that Microsoft is in discussions with news publishers to pay them to pull their content from Google (NSDQ: GOOG), saying that the company’s “focus (is) on improving the user experience, not to pay people to deindex (from) our competition.”