Canadian wireless and cable company Rogers Communications launched its flavor of TV Everywhere today, providing subscribers with more than 1,000 hours of movies, TV, sports and other forms of video entertainment. In beta, Rogers On Demand Online is like other authentication initiatives in the works from MSOs like Comcast (s CMCSA) domestically, which provide web access to premium content, provided the user has a pay-TV subscription.
Rogers has content from 17 production partners and 30 channels including Warner Bros. (s TWX), Food Network Canada and the National Film Board of Canada, as well as other distributors that provide content from U.S. networks to the Great White North.
We aren’t in Canada (obvs), so we can’t check it out, but Raju Mudhar, entertainment reporter for Toronto’s thestar.com, wasn’t that impressed:
[A]fter playing around with it over the weekend, I’d judge it a nice-to-have addition as opposed to something revolutionary. Strangely, the selection does not even match what’s available on Rogers-On-Demand service on my digital cable. The way to judge any new service is if it might actually make you change your existing media habits, and right now, I’m not sure where this will fit in for me.
The logos of 20 content providers are listed, but it’s obvious that they are still filling it up with content. Right now, it’s a mixed bag, with older series like The West Wing and CHiPs (!), a few recent episodes of new series, including Community and Cougar Town and some shorts like the trailer for Ninja Assassin. I watched some of all of the above, and it worked fine for me, although, the real proof happens as more people sign up and try it out.
Any of our Canadian readers care to weigh in? Have you tried it? How well does it work? Here in the U.S., Comcast subscribers are supposed to get its version of On Demand Online by Hanukkah.