Goodbye CrunchPad, We Hardly Knew You


If you had any hopes of buying a CrunchPad, they’ve just been dashed. The 12″ capacitive slate tablet won’t be sold after all, due to a falling out between parties. According to TechCrunch, their CrunchPad partnership with FusionGarage took a turn for the worse — FusionGarage allegedly wanted to cut the CrunchPad company out of the sales process entirely. I’m sure we’ll hear more on the details, but for now, the product isn’t DOA since it never arrived. It’s simply D for dead.

The production costs were near $300, and the device was running on an Intel (s intc) Atom processor, so in my opinion, it would have had niche sales anyway. Readers here might have shown great interest, but consumers at large probably wouldn’t. TechCrunch even admits that if you read between the lines here:

“Intel, which would supply the Atom CPUs to power the device, has assisted us repeatedly with engineering and partner advice, and gave us pricing that was ridiculously generous given our projected first year sales volumes.”

Why do I say that the device wouldn’t appeal to mainstream folks? One reason is the exact point James made earlier today when looking at text entry input on tablets. A basic on-screen keyboard for a 12″ slate simply won’t cut it for most people. It’s too large to thumb-type on, which means you’ll be holding the device in one hand while pecking with another. And the price is another issue. $300 buys you what I’d consider an equally portable, yet far more function device in either a netbook or a smartphone. Unless there was a subsidy model in play, a web-only tablet isn’t what folks expect for $300 or more.

All that aside, I’m personally disappointed in the news as the product was intriguing to me. Perhaps not intriguing enough for a purchase — I already have decent couch-surfing devices — but interesting nonetheless.


Bryan Hayward

Forget web browsing pads (Pepper, Crunch, or otherwise). I want a cheap I/O device that has the basic functionality of a simple PDA. Essentially a very simplified stand-alone Outlook with a decent size screen, that I can also take notes on with any blunt stylus. It would sync with my actual computer’s planner program and be able to act as a thumb drive holding my “ink” notes. The computer would have the software to OCR my scribbles or leave as ink.

I’ve been looking and looking, but no one makes something like that. I’d spend $300 for such a thing. But why do I need a browser pad? I’ve got a Wi-fi laptop.

Martin K

I don’t see the on-screen keyboard as a major issue. I’ve seen solutions where the keyboard is split and placed on opposite sides of the screen. It could also have a small sidebar keyboard with predictive text. Oh well. Guess I’ll have to wait for the $5000 Apple tablet.

Anand Srinivasan

There is always a market provided you market it the right way..Heck, people drink Coke instead of water when they are thirsty..

But it’s always sad when someone’s startup dreams are dashed this way..I wouldn’t mind if it launched and then flopped in the market.It is Arrington’s fault then…


Correction: Apparently it was announced about 1.25 years ago, sorry for the mis-statement.


This thing failed because Arrington was involved. Completely predictable (and predicted, when I first heard about it a couple (!) years ago). Bottom line is that personality matters, and Arrington is a first-rate a-hole, extremely hard to like, and I could imagine, to work with.

Let’s see what happens when that guy is not involved.


Guess we should be glad that the children got into a fight before actually leaving us with orphan tablets.


I read a lot of a feeds. I would have loved to have had one of these to kick back and do my reading on. Devices like this would be a great medium for newspapers and magazines too. The current eReader market devices don’t really appeal to me but the full size color touch screen really appealed to me.


1 more embarrassment in Mikes career, i bet the blogger/podcaster community can hardly wait too start making fun of him even more.


That’s fine. it’ll be harder to take if Nvidia did not leak their tablet. Since Nvidia has a really awesome tablet, Who cares about the crunchpad? all I can say is, RIP!

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