Amid ongoing plans to sell its media business piece-by-piece, comes news that Playboy Enterprises (NYSE: PLA) has promoted Jimmy Jellinek, editorial director for both its print and online units, to the newly-created role of chief content officer. Before working at Playboy, he was oversaw programming for Heavy.com, and prior to that was Maxim magazine’s editor-in-chief.
Jellinek will oversee content development for print, online, mobile,TV, film and radio, reporting directly to founder, EIC and chief creative officer Hugh Hefner. In some ways Jellinek is filling the vacancy left by former VP of digital Chris Petrovic, but without the added pressure of needing to make ad deals, since Playboy is still looking to outsource biz dev for online (as well as TV), after handing print ops over to AMI.
Jellinek is well-versed in men’s entertainment content. Before Playboy, he was VP, entertainment and programming for Heavy.com; he was EIC at Maxim before that, and also held the top editorial role at now-defunct Stuff magazine.