Newspapers Courting Gadget Lovers? There’s An Ad For That

Is News Corp (NYSE: NWS) taking on Apple, as well as Google, as it looks to reassert the value of its newspaper content?

This brilliant pastiche iPhone commercial describes its UK tabloid The Sun in terms gadget-heads will love (check out its “26-inch panoramic matt CMYK, full-colour display”), and the homage is spot-on.

News International tells paidContentUK: “It is a genuine ad – it was running as a digital campaign to mark The Sun’s 40th anniversary. It was online only and linked back to the site.”

Whether the economics of news will allow The Sun the chutzpah to do it again in another 40… let’s wait and see…

(hat tip: Dan Thornton)

loading

Comments have been disabled for this post