Blog Post

Roku Slashes Price of HD-XR in Half for Black Friday

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!
HD-XR with remote front

UPDATED: Roku has let us know that it’s offering a special Black Friday deal on its top-of-the-line streaming set-top box, cutting the price in half for the first 500 customers who purchase the device.

The high-end HD-XR, which supports 80211.n wireless networking and includes a USB port “for future use,” usually sells for $129.99. But Roku will offer it for $64.99  — plus free shipping — via the company’s Black Friday web site starting at 11:00 a.m. EST/8:00 a.m. PST.

The HD-XR was introduced just last month, one of two new set-tops that the company has released to broaden consumer interest for its line of broadband-connected set-top boxes. It enables consumers to stream video from Netflix (s NFLX) and Amazon’s (s AMZN) Video On Demand store on their HDTV sets, as well as adding live baseball from Roku has since also launched a Channel Store that includes 10 new video content partners, including, Facebook Photos, Flickr and Pandora — with more on the way.

For customers interested in buying the HD-XR on the cheap, the company sent the following instructions for taking advantage of its Black Friday promotion:

1. Go to starting at 11:00AM Eastern Standard Time (8:00AM Pacific Standard Time) Friday morning.

2. Follow the instructions and enter the code “hdxrsteal” at checkout. The code can be applied to one Roku HD-XR Player.

Update: Well, that was fast. Roku’s servers were overloaded by folks trying to cash in on its Black Friday deal, and a spokesperson says the company sold out of discounted HD-XRs in less than 20 minutes. Roku has been painfully coy about what its installed base is, but now we know that it’s sold at least 500 boxes.

Update #2: Apparently due to a large number of customers who placed orders but didn’t receive the discount in their confirmation emails, Roku issued the following statement via Twitter: “Roku will honor all HD-XR orders between 8 and 8:45 a.m. w/ 50% discount. All orders will be reviewed today and credit will be applied. #fb”

4 Responses to “Roku Slashes Price of HD-XR in Half for Black Friday”

  1. Totally unimpressed with this promotion…. I made it all the way through to the billing. I put the promo code in, it showed the discount, I filled out my billing information and when I got to the “confirm order screen” no more discount! I don’t see myself buy this product any time in the near future now… very disappointing.