That’s partly due to attractive pricing on the retailer side. Many retailers are using the holiday weekend to clear out inventory of older, smaller 720p HDTVs. Target, for instance, is offering a 32-inch Westinghouse HDTV at 720p for $246. It’s an entry-level price for an entry-level set, but it’s sure to stir interest from consumers looking for a good deal. It’s also partly due to budget constraints in a down economy. “We believe that 30 percent of consumers will buy TVs this season, and a big percentage of those are buying on Black Friday and will spend about$1,000. So we conclude that a lot of people will be buying medium-sized TVs for that price,” Eisner said.