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More Numbers Stacking Up Against Newspaper Paywall

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Another week, another paid content survey. Actually, media law firm Olswang’s meaty Convergence 2009 report is far broader than that, but we’ll flesh out the hot topic (newspaper paywalls) since, like Forrester’s own new survey on the topic, it backs up paidContent:UK’s recent research findings…

60 percent of folk won’t pay for newspaper articles online, on mobile or on ereader…

Unsure: 12 percent
Obtain articles “illegally”: 2 percent
Switch to free alternative: 8 percent
Seek free alternative but pay up if none available: 5 percent
Prefer subscription to micropayments: 2 percent
Would make micropayments but only infrequently: 8 percent
Would pay micropayments frequently: 4 percent

From the report: “This clearly presents newspaper publishers with a huge challenge in order to deliver Rupert Murdoch’s ambition of a transition to paid-for content