The final numbers for Q3 are in from the Interactive Advertising Bureau and the main takeaway is that things may actually be looking up — or less worse, depending on your disposition. While online spending was down 5.4 percent to $5.5 billion in Q3, it’s slightly better than the $5.4 billion spent in Q2, according to the trade group and its regular research partner, PricewaterhouseCoopers.
After a year of economic disaster, the strong desire to find some bright spots is understandable. So far, most of the hopes are pinned on next year, with others waiting for 2011. Some optimists even suggest that the turnaround is happening right now. Last month, JP Morgan analyst Imran Khan surveyed a group of 20 major media buyers and 45 percent said ad spend in the latter six months of