Hulu got a nice shot in the arm in October, according to the latest comScore numbers, indicating that newteevee is a lot like oldteevee in some ways. The premium content portal saw double digit growth in both streams and unique visitors, spurred by a new content partner in ABC and a new fall TV season, reports Ad Age.
For October, Hulu generated 856 million video streams, up 47 percent from September, says comScore. Unique visitors were up ten percent to 42.5 million, and the time spent per viewer jumped to 123 minutes, up from 92 minutes in September.
Hulu got its Christmas goose early thanks in part to new shows from ABC hits like Lost and Desperate Housewives, which had its first full month on the site, along with the new fall TV season, which was in full swing during October.
As Ad Age notes, Hulu’s viewing patterns are looking a lot like traditional TV, as traffic to the site dipped during the summer. Additionally, Hulu viewers are also attracted to hit, broadcast shows like Family Guy and Glee, and not long-tail shows. (Sorry, Airwolf!)
ComScore’s numbers are a ray of sunshine in what has been a cloudy couple of months for Hulu. The company has been under pressure from its network parents to add a subscription service, and there have been reports about bickering over ad sales. Hulu CEO Jason Kilar has even had to go out of his way to remind people that he’s a capitalist. Of course, we’re not sure why he’s let Hulu unleash a baffling new embed blocking initiative that could adversely affect this recent growth spurt.
We’ll see how Hulu stacks up in the overall online video view count landscape tomorrow, when comScore officially releases its October numbers.