AT&T Matches Verizon's Prepaid Data Plans

AT&T today introduced a prepaid mobile broadband product that exactly matches the pricing of similar plans launched earlier this month by Verizon Wireless. I was skeptical of Verizon’s offering because it’s pretty pricey, and I’m not sold on AT&T’s either, but my colleague Kevin Tofel points out that for folks who use Wi-Fi most of the time, this plan may still make sense. So here’s what AT&T is offering:

  • Daily – $15 for 75MB (20 cents a MB)
  • Weekly – $30 for 250MB (12 cents a MB)
  • Monthly – $50 for 500MB (10 cents a MB)

Customers get a SIM card specifically for the plan and can activate it and replenish it with megabytes online. AT&T will send customers a text and email message after either 30 minutes or 20 percent of allotted data usage remains in their session. At that point, consumers have the option to purchase more time or allow the session to expire. I just wish AT&T and Verizon would stop hemming the megabytes in with a time limit, or folks could buy an unlimited chunk of bytes without having to worry about when their minutes expire. That would speed mobile broadband adoption and make it far more flexible.

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