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Apple’s Black Friday Tease

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Good golly gosh but aren’t Macs expensive? Apple (s aapl) unashamedly caters to the sub-$1,000 computer market and doesn’t compromise on price. So, when our credit card statements arrive, we reassure our guilt-ridden selves that it’s the price we must pay for superior quality. We are, frankly,  discerning, demanding, debonair suckers buyers.

But there is a day — just one, glorious day in the year — when the prices on Macs (and other goodies) fall and we are no longer forced to make the agonising choice between, say, food for the month or a shiny new toy with a glowing fruit on it. It’s Black Friday, of course, it isn’t only for Americans, and Apple just started teasing us about it.

The Apple online store features a new Apple One-Day Shopping Event page. It doesn’t say an awful lot, though the headline tantalises us with “Happy Friday. Especially this Friday.”

The special one-day Apple shopping event. November 27.

Come back to the Apple Online Store the day after Thanksgiving for a special one-day-only holiday shopping event. You’ll find dozens of great iPod, iPhone, and Mac gift ideas — all with free shipping.

Mark your calendar now. And until then, start your research by browsing the Apple Online Store to find iPod, iPhone, and Mac gifts for everyone on your list.

No precise word yet on which iPods, iPhones and Macs will be included in the sale, or how generous the (very temporary) discounts will be. The Boy Genius Report suggests the discounts on iPods might be as high as 30 percent, and up to 25 percent on Macs. Accessories, they say, will enjoy discounts of up to 15 percent. Even better, while Black Friday is a mostly American tradition, the discounts are usually made for all customers buying on the Apple Store, irrespective of their country of residence.

I tell you this much; if the Magic Mouse gets discounted, I’ll be mighty upset (see what I did there?). I only bought mine last week. It won’t do that, will it?

However, my MobileMe subscription does need renewing, and I’ll be deeply happy to get a discount on that hobbled-yet-necessary wreck of a service. (Sadly, a 15 percent discount still doesn’t mean a fair price for MobileMe, but heck, I’ll take what I can!)

What do you think should be discounted, and by how much? Are you waiting for Friday with baited breath, and credit card in hand? What are you most hoping to see — and don’t say a Core i7 iMac at half price, you know that’s never gonna happen! Share your retail therapy dreams in the comments below.

17 Responses to “Apple’s Black Friday Tease”

  1. Apple will not disappoint. This is a year to be especially thankful. Steve Jobs is doing great — new products rumoured to be introducted first quarter of 2010. What better way than now…this week to best ensure Apple is the standout. Great quality, nice prices, and higher market share.

    • joejoetheidoitpet

      Scratch that, the hardware does set them apart, how, as bleeding the average American and setting prices that the working class struggles to afford so Apple can become more wealthy.

    • joejoetheidoitpet


      I have a Mac Pro Hackintosh and it is running just as stable as the one that you would Pay $2500 dollars from at Apple. The stable foundation or quote “Support” that you talk about was already there when they built OS X on the rock solid STABLE Open Source Unix Core. Yes they have worked out the bugs of OS X but if you can prove to me that there is something special about the PC motherboard and Intel Processors that Apple uses versus the ones that consumers can buy from newegg, then I think your argument is weak! Waiting your response?

  2. Good lord: if a product is worth it, buy it. If it isn’t, don’t. I’ve never seen such pointless musing (at least not two empty introduction paragraphs) about a BMW, premium refrigerator, or quality ream of paper. For a second I thought the first half of this post was moonlighted from Rob Enderle.

  3. Why not just pick up MobileMe at Or get a code off an eBay dealer? I’ve picked up my MobileMe at Amazon for 30% off for two years now, and I just got an AppleCare from eBay for more than half off the original price! The eBay guy emailed me the code the next morning and within 5 minutes my girlfriends MacBook was protected till 2012!

  4. I noticed in a local ad that Best Buy is offering discounts on some Apple Hardware prior to Black Friday, something else to check out if you don’t want to wait in line.

  5. “Apple unashamedly caters to the sub-$1,000 computer market and doesn’t compromise on price..”

    I think it’s reverse – they don’t cater to the sub-1k computer market.