Change In Counting Newspapers’ Digital Subs Masks Actual Circ Woes


Credit: Flickr/Alex Barth

Although the latest newspaper circ numbers showed continued declines, changes to the way the Audit Bureau of Circulations counts electronic subscribers have obscured just how many readers the industry is losing. For instance, until this year, newspapers that sold print/digital subscriptions in a single package could only count them once, Under new rules set by the ABC back in April, individuals who got the bundled subscription deals could be counted twice — and, according to AP, the results were glossier in some cases.

The overall numbers were still awful: the circulation at the 379 daily newspapers reporting to the ABC was down 10.6 percent, according to the organization

Comments are closed.