IRS 2009 Round 2: Dailies Continue To Grow, Periodicals Decline

After a rather long delay, the much awaited Indian Readership Survey Round 2 data has been released. For readers unfamiliar with this biannual circus, the data released twice a year by the Mumbai-based Media Research Users Council decides the fortunes of the print industry as well as individual publishers and crores of rupees worth advertising is swung one way or the other based on these numbers.

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