B-To-B Search Site Zubican Purchased By Inuvo


Business-to-business community site Zubican has been purchased by performance-based online marketer Inuvo. Terms of the acquisition were not disclosed, although Inuvo says it will pay a royalty based on a “percentage of the gross profit derived from the site over a four-year peirod.” Zubican, which launched in 2008, had raised an undisclosed amount of backing from investors including Athenaeum Capital, Pasadena Angels, and Tech Coast Angels.

The site features a database of businesses around the country and a way for companies to rate potential business partners. Inuvo already owns consumer-oriented local business directory Yellowise.com and says it will integrate Zubican into its “existing data assets.” More in the release.

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