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Is Microsoft serious about paying News Corp. and AP for exclusive search access to their content, or is it just messing with Google’s head? Kara Swisher of All Things Digital, which is part-owned by News Corp., thinks it’s probably just messing because paying to “rent” content it doesn’t actually own does not make economic sense for Microsoft. According to the Wall Street Journal, which is wholly owned by News Corp., it was News Corp. that initiated the discussions with Microsoft, which makes the whole thing sound like just more of Rupert Murdoch’s theatrical efforts to pressure Google into paying for content.