AdMob Data Reveals Android's Growth, Device Market Share

AdMob, a mobile advertising network, which has been releasing mobile metrics for a while now and touting the Apple iPhone and iPod Touch metrics as headlines, is instead focusing on RIM, Symbian, Android and even Windows Mobile devices in its October 2009 mobile metrics report. I guess when you are soon going to be part of Google, why give arch-nemesis, Apple and its iPhone any airtime. AdMob is in the process of being acquired by Google for $750 million. The report has some interesting facts about Android and gives a rough breakdown on the success (or lack there of) of various different Android devices. As always, the data from AdMob which serves display and text ads on 15,000 mobile websites and applications, is limited in scope but is broad enough to be a barometer for the larger market trends.

* HTC has taken an early lead, thanks to availability of three different devices.
* Motorola Droid launched on November 6 already represented 24 percent of all Android requests in AdMob’s network worldwide even though the device is available only in the US.
* Worldwide requests from Android devices increased 5.8 times since April 2009 in the AdMob network.
* In the US, Android has 20 percent share of smartphone traffic versus 7 percent in April 2009.
* The Motorola CLIQ generated 6% of Android traffic worldwide as on November 18th 2009.
* Worldwide requests from RIM devices increased 44 percent over the last six months in the AdMob network.

Just to be sure, AdMob does include data about iPhone in its report. the iPhone and iPod Touch collectively accounted for about 33 percent of total requests up 6.9 percent for the month. In US, the total share of Apple is about 35 percent, up 7.5 percent for the month.

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