Twitter: "Really Cool" Ads and Commercial Accounts Coming Soon

Twitter COO Dick Costolo, speaking today on a panel at TechCrunch’s Real-Time CrunchUp event in San Francisco, shed some light into the micromessaging service’s revenue plans, promising that it will begin taking a cut of its partners’ advertising revenues “early next year.” Meanwhile, it will “foster mechanisms that allow partners to do more sophisticated things” with its APIs. Twitter also plans to offer commercial accounts that contain premium features like analytics dashboards and multiple authors, according to Costolo.

Achieving the seemingly impossible task of building up more hype about Twitter’s business model, Costolo promised Twitter’s advertising will be “fascinating,” “non-traditional” and “really cool.” Some partners already pay Twitter to use certain parts of its APIs, he added, though Seesmic CEO Loic Le Meur noted from the audience that his company does not.

Costolo emphasized that Twitter will continue to offer free access to users and partners, and that small startups who start building on Twitter’s APIs won’t be expected to pay up front.