For once, everyone getting on board with an online video trend is a good thing. Following on the heels of Google’s (s GOOG) announcement yesterday that it will add automatic captioning to YouTube videos, PLYmedia today said that it will be providing live captioning to video platforms Ooyala, Ustream, Livestream, Brightcove, Kaltura, KIT digital and Kyte.
Unlike Google’s captioning system, which automatically creates captions using speech recognition technology, PLYmedia’s SubPLY offering does live captioning with national court reporter-certified transcribers. Using this human approach, PLYmedia says it can deliver more accurate results (Google even admitted that its system can make mistakes and is rolling the service out slowly.)
PLYmedia’s SubPLY also offers automatic translation into “multiple” languages, transcript generation, real-time keyword tag generation as well as Twitter and Facebook integration. The social media hooks allow Twitter and Facebook users to follow a live event through text updates to their news feeds.
In addition to making live video more accessible to the deaf and hard of hearing, the addition of captions will help make video more searchable.