When we think about over-the-top video, we usually think of online service providers like Hulu and Netflix. But hardware makers are throwing ever-more weight behind the OTT trend. Yesterday, Sony announced the impending launch of its Online Content Service in Europe next year, as part of its push into connected TVs and set-top devices. “One of the things we really need to get into is the whole concept of user-driven content,” the head of Sony’s PS3 division Kaz Harai said, in a comment that should send a chill through tradition cable and satellite service providers. Meanwhile, rumors are flying that Sony is in talks with Mozilla about adding the Firefox browser to the PS3, making it easier still for users to access video content from the web.