Report: Nielsen Mag Sale Could Come Friday

A sale of Nielsen’s b2b mag titles to James Finkelstein’s News Communications could come as soon as Friday, TheWrap continues to insist, even as the company signals it plans to keep the properties.

TheWrap is wrong on at least one detail, namely that Veronis Suhler Stevenson is managing the purchase. As our Rafat Ali has confirmed, VSS is not handling any sale, as the company hasn’t been in investment banking in a long time.

For the most part, Nielsen has not commented on sale rumors. But during the company’s Q3 earnings call last week, Waxman noted that Nielsen CFO Brian West said the company sees value in holding those assets, particularly the related conference business. While he acknowledged that the magazine business was hurting, West said he expected the b2b titles to bounce back once the recession ends.

West did offer a general caveat, however, saying that “for assets that don