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iPhone Informer — Touching the iPhone This Week

Time for our Wednesday feature that highlights some of the latest iPhone news! On a personal level, the biggest iPhone (s aapl) news for me is the arrival of Star Wars: Trench Run (iTunes link). The $4.99 title offers intuitive gameplay and controls, but can be quite challenging. And the graphics are more than adequate for a handheld game. What I like most about it is what I like about many iPhone games — you don’t need to block an hour or more out of your day. You can simply play whenever you find a few free minutes, which ironically holds true for most iPhone apps: they’re generally offering bite-sized chunks of functionality when you need them.

While I’ve been honing my Jedi skills, the rumor mills have ripened with news of an expected Concierge application for iPhone and iPod Touch devices. AppleInsider explains that the Apple-created software will assist with scheduling appointments at the Genius Bar or for Apple’s One on One training services. Normally, most folks would use the phone to call for an appointment, but a few button presses might be quicker and give us more training time in our X-Wings.

My training got a boost this morning, but not in my fighter — my knowledge of what’s really in the iPhone App Store. Sure, we all know that there’s a 100,000 applications, but I read this morning that 1 in 5 apps added to the store last month was actually a book. If that’s the case, does Apple really need to enter the e-book market as some have said? I’m not sure they do because they’re already earning revenue from the phone as well as the e-book applications. What’s to be gained?

One Response to “iPhone Informer — Touching the iPhone This Week”

  1. The fact that 1 in 5 submitted apps is a book definitely shows there’s a market. But there’s still a lot to be gained by building dedicated ebook functionality – not least a consistent user experience, which we know Apple will want. There’s a lot to be said for providing extra, Kindle-style functionality, too (so you can share your books between devices), and that requires a standard API.

    Finally, and probably most importantly, dedicated infrastructure lowers the barrier to publishers. If there’s a market, more content = more money.