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Like.com Buys Fashion Sharing Site Weardrobe

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Shopping search engine Like.com has purchased Weardrobe, a site that lets visitors posts stylish photos of themselves and then “follow” other members whose fashions they like. Like.com says it is applying its visual search technology to the Weardrobe site so that visitors will be able to easily find and purchase items similar to those that other members are wearing in their photos.

Weardrobe was one of 18 startups in Facebook’s startup incubator program this summer; it’s the first to get an exit. No terms of the acquisition were disclosed. Like has raised more than $54 million since it was started in 2004, most recently last October when it raised $32 million in a third round.