The iPhone isn’t capable of true multitasking if you’re running a legit, non-jailbroken device, so you can’t do something like, say, have Facebook and Twitter open at the same time. Thanks to the latest update, though, for TweetDeck for the iPhone (free, iTunes link), you can experience most of the advantages of that hypothetical situation using only one app.
The newest version of TweetDeck for iPhone has lots of new features, but by far the most significant is the ability to add columns that show updates from your Facebook friends (and MySpace, too, if you’re a musician or a 13 year-old who somehow got transported to the future from the year 2000). You can read updates, yes, but you can also do wall posts, comment on things, and update your own status, all without leaving the app.
You can even “Like” someone’s status update from the zoomed in view. Really, if you use Facebook the way I do these days (never opening the inbox, browsing the news and live feeds like they were slightly broken Twitter feeds and occasionally doing a wall post or two if something catches my eye that needs direct address. My Inbox has become a wasteland of lost and unread missives, and I rarely look at event or other invitations, unless prompted to do so in real life or on Twitter.
When you hit the compose button, you’re taken to the usual window, but now at the top you can opt to post your status update to one, some, or all of the accounts associated with your TweetDeck installation. It’s very handy if you want to post an update across more than one Twitter account, or if you’d like to selectively push some of your Twitter updates to your Facebook without using an extra plugin and the #fb tag, for instance.
Other new features include landscape keyboard support (via a button, not the accelerometer, which is actually better in my opinion), 12seconds.tv integration for 3GS video tweeting, and an option to save draft tweets you’re working on. Should give you a chance to rethink that disparaging comment about your workplace you’re thinking about posting. Bit.ly URL shortening with click tracking is also a new feature, as is the ability to add a column devoted exclusively to trending topics.
It’s a good update, but I still don’t think it can replace Tweetie 2 as my primary client. If I was a social media manager at a company in charge of maintaining multiple Twitter streams for different lines of business, TweetDeck would be my go-to application, but as it stands, it’s just more meat than I can generally chew.