Motorola and Verizon, thanks to their $100 million marketing efforts, are going to sell some 600,000 Droids during the fourth quarter of 2009, according to Mark McKechnie of Broadpoint AmTech, a boutique research firm. He had initially expected about 200,000 device sales following the launch, but he has upped his forecast: Motorola should sell another 200,000 Droids by Black Friday and 150,000-200,000 during the remainder of the holiday season. This would bring the total to some 600,000 Droids for 2009.
We recently reported the findings of a study from Flurry that indicated Motorola might have sold close to 250,000 Droids in the first week of its availability. McKechnie’s forecast adds credence to Flurry’s findings. McKechnie expects that Motorola will sell about a million Android-based phones during the quarter. That works out to 400,000 CLIQ (also known as Dexter) sales on T-Mobile, Orange, Telefonica and America Movil.
According to Broadpoint AmTech estimates, Motorola should sell about 10 million Android units in 2010 with an average selling price of $286. The company is planning to have about 20 different smartphone models in 2010 and will be selling on most major carriers in the U.S. Each Android unit contributes four times the gross profit of a feature phone unit; those 10 million Android units will contribute nearly half of the gross profits in Motorola’s handset division.