Blog Post

iPhone Video Streaming: A Must-Have Feature?

In just the few months since it was released this summer, Apple’s video streaming to the iPhone has become a part of many business plans. Two announcements were made on that front today:

Multicast announced full support for transcoding, managing, delivering and displaying content on the iPhone, both live and on-demand. However, the company’s customers tend to be corporate — from internal teams like investor relations, human resources and sales that put on live events — while the iPhone is still mainly a consumer device. Nevertheless, it’s useful to have your main online video platform provide extensions to all sorts of devices.

Meanwhile, Stickam, the live video community site, today launched an iPhone SDK of its own. The idea is that other companies, for instance partner 211me, which works with celebrities, can build their own iPhone apps that include Stickam live streaming and chat. 211me’s first Stickam-powered app will be for Twilight star Peter Facinelli. Competitor Kyte already simplifies this process even further, enabling stars and their entourages to make video apps for various mobile platforms.

In other recent iPhone video news, Brightcove pre-announced an iPhone SDK and Livestream added iPhone streaming last week at our NewTeeVee Live conference.