Stay on Top of Enterprise Technology Trends
Get updates impacting your industry from our GigaOm Research Community
If you’re planning your holiday shopping but want to get a good grasp of the budget available to you in advance, it helps to know what kind of deals you’re going to get. Luckily, Apple’s (s aapl) Black Friday discounts have been leaked early, so you can factor in those price reductions while you’re figuring out how pinched you’re going to be financially come January.
Boy Genius Report got the early tip-off, from an anonymous source. It comes in the form of what looks like a flyer image, detailing some pretty significant discounts on all things Apple, basically. They’re deep enough that you’d probably do well to hold off any Mac or iPod-related purchase for at least another 10 days just in case.
Here’s what we’re looking at, if the rumors prove true:
- Up to 30 percent off all iPods (excluding iPhone and iPod shuffle)
- Up to 25 percent off all Macs
- Up to 15 percent off all accessories, Apple software and Apple hardware
The sales seem to be available in Apple retail stores only, since the poster also states that “Select Apple stores open at 6 am,” and a line at the bottom advertises the new availability of in-store gift-wrapping. Last year we saw online Black Friday discounts, though, so it’s possible we’ll see them again.
If these deals do indeed come to pass, they would be pretty significant compared with previous Black Friday sales by the Mac maker. Twenty-five percent off of all Macs is a very good discount, for example, and would result in a $500 discount on the Core i5 27-inch iMac, or a $250 discount on the entry-level MacBook. Compare that to a $101 discount on the MacBook last year, and a $101 discount on the top model iMac.
The teaser image leaked by BGR is fairly convincing, in that it does seem to use design cues and aesthetics currently favored by Apple in its marketing materials, but it’s hard not to be skeptical in the face of sound business sense — considering Apple’s previous Black Friday discounts, and the fact that last time I checked, it really wasn’t in a position to need to offer big price cuts to bolster sales.
If these do prove true, I’ve been putting a new Time Capsule or Airport Extreme purchase on the back burner for quite some time now, and that 15 percent off is nothing to sneeze at, given Apple’s usual reluctance to offer any kind of price cut at all. Anyone else planning on making a purchase if these discounts really do apply? Something you wouldn’t buy otherwise, perhaps?