Fred Davis is a senior partner at the entertainment law firm Davis Shapiro Lewit and Hayes
Throughout this country, throughout the world, in conference room after conference room and boardroom after boardroom, executives of content companies are analyzing data that shows the dwindling numbers associated with owning content. For the recent generation, this has been mostly reflected in CD and DVD sales. More recently, iTunes downloads have been added to the analysis.
But if you remove yourself for a minute from the raw data and just observe the iGens (under 25s) around you, you can see how ownership of content is either non-existent or tremendously devalued. You do not need data to comprehend that.
That is OK, though. There is a much more profitable frontier around the corner