Blog Post

YouTube Signs Comprehensive Deal With Univision

In a non-exclusive content deal YouTube (s GOOG) is heralding as one of its most comprehensive, Univision will provide both short-form and long-form content to the video site starting early next year. The most popular U.S. Spanish-language network is to offer both new and catalog programs including Nuestra Belleza Latina, Cristina and Don Francisco Presenta; will participate in YouTube’s Content ID program for user uploads; and will make use of the site’s pre-roll and overlay advertising.

YouTube has seen 80 percent growth in Spanish language visitors in the past year, up now to 6.5 million per month, said Chris Maxcy, YouTube’s new head of content partnerships, on a conference call announcing the deal. Kevin Conroy, president of Univision Interactive Media described the U.S. Hispanic online community as fast growing but under-served audience in terms of web video. In part due to a recent court decision regarding streaming rights, the deal does not include Televisa content, Conroy noted.