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Streaming Media West Roundup: Ooyala/YuMe, Wowza, Cotendo

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A number of CDN, online video platform and other media infrastructure companies are converging on San Jose, Calif., this week for Streaming Media West, which kicks off tomorrow. Here are some highlights of the announcements made by vendors ahead of the show:

Ooyala Partners With YuMe on Overlays

By partnering with ad monetization firm YuMe Networks, Ooyala will be able to better monetize live video streams with overlay ads as it will enable customers of Ooyala’s white-label video management platform to specify ad insertion points into their live streams. Ooyala has its own set of ad-serving platform and monetization tools for on-demand streams, but the partnership shows its homegrown solution may be lacking when it comes to delivering overlay ads into live streams. While the companies just announced general availability of these services, they say there are already dozens of customers using the combined¬† Ooyala/YuMe solution for live and on-demand video management as well as ad insertion.

Wowza Partners With Tandberg

The companies said today that Wowza‘s streaming media server will be integrated into the Tandberg (s TAA) Content Server, making it the company’s exclusive technology provider for streaming Flash in live and on-demand telepresence and video conference calls, as well as multimedia presentations. While the announcement specifies Tandberg’s use of Wowza for Flash streaming, the Media Server will also enable Tandberg to serve video to other formats, such as Silverlight, or to mobile devices such as the iPhone. Wowza was the media server software used by Livestream, for instance, during its live streaming of the space shuttle Atlantis launch today, as well as NewTeeVee Live last week, both of which were streamed to the iPhone.

Cotendo Updates Its Dynamic Site Acceleration

Cotendo announced an update to its Dynamic Site Acceleration product, which is designed to improve the delivery of static and dynamic content for a wide range of online retailers, ad networks and professional news sites. Unlike most other CDNs, Cotendo’s product is less about delivering large media files than it is about ensuring the quick delivery of dynamic content. Even so, by accelerating the delivery of these files, the company can help publishers boost engagement times and improve the overall user experience.

NewTeeVee at SMW

And check out NewTeeVee co-editor Chris Albrecht tomorrow as he grills representatives from Motorola, Move Networks, HBO Broadband and Boxee about the threat that broadband video poses to traditional cable providers. The panel he’s moderating, entitled “Bridging TV and Broadband and Cutting the Cable,” starts at 4 p.m. PST on Tuesday, Nov. 17.

One Response to “Streaming Media West Roundup: Ooyala/YuMe, Wowza, Cotendo”

  1. Web casting, or broadcasting over the internet, is a media file (audio-video mostly) distributed over the internet using streaming media technology. Streaming implies media played as a continuous stream and received real time by the browser (end user). Streaming technology enables a single content source to be distributed to many simultaneous viewers. Streaming video bandwidth is typically calculated in gigabytes of data transferred. It is important to estimate how many viewers you can reach, for example in a live webcast, given your bandwidth constraints or conversely, if you are expecting a certain audience size, what bandwidth resources you need to deploy.