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There’s been talk lately that Apple’s (s aapl) execs are a little unhappy with the direction the iPhone and iPod touch have taken in regards to gaming. They didn’t anticipate such strong interest in gaming, it wasn’t really a key concern in their initial plans for the platform…and anyway, Stevey J’s not much of a gamer, and everyone knows to steer clear of Steve’s dislikes.
But as the Philosopher Jagger so wisely put it, “You can’t always get what you want.” And, as someone else once quipped, “If you can’t beat ‘em, join, ‘em.” To that end, Apple is advertising a job opening for a “Game/Media Software Engineer.” Based at its Cupertino hive mind headquarters, it’s a full-time position, and it sounds like Apple is taking it really very seriously;
The interactive media group is looking for a skilled software engineer who wants to work as part of a small highly motivated team to work on interactive multimedia experiences on the iPhone and iPod touch.
OK, sounds like gaming, right? I mean, sure, it could be the start of iLife for iPhone, but I doubt that. I suspect this is more likely the beginning of some home-grown games. It has done it before (it’s just, no one cared).
The position on the team is to help design and implement interactive multimedia experiences on the iPhone and iPod touch. The position also requires a creative thinker who can contribute and comment on the design process as well as being flexible enough to aid in all aspects of production such as asset management and able to work to a deadline.
Yeah, definitely sounds like gaming. What other medium is best described as “interactive multimedia?” (Don’t answer that, I know there are loads of genres, I’m just being glib, mmkay?)
The posting adds that applicants must have strong C / C++ / Objective-C skills, while an iPhone development background “is preferred.” In addition, Apple requires its shiny new game interactive multimedia code-monkey to have at least three years of videogame development experience, which includes having shipped “…at least one AAA title.”
So the question now is…why now? It was pretty obvious in the months following the launch of the App Store that games were the hot favorite of pretty much every iPhone/iPod touch owner. (Well, Games and Fart Apps. I once sat in a room drinking beer with some nerdy buddies and one of them started showing off his fart apps. No more than ten minutes later we had purchased and installed half a dozen such apps each. It seemed like such a good idea at the time. Yes, I’m ashamed.)
Unlike Fart Apps, public demand for games has a habit of persisting. (Insert Fart-App-related “bad smell” joke here.) So, if Games are here to stay, might as well get in on it, right Apple? At the very least, there’s money to be made.
More Than Just the Money
Of course, there’s another possibility here. Much has been said of the rumored iTablet and the challenges of making iPhone OS applications “scalable” — that is, adapted to run on the tablet’s much larger, higher-resolution screen. Assuming the iTablet also takes advantage of a custom chip architecture (courtesy of Apple’s purchase of PA Semi) we have a unique hardware platform in the pipeline. And when Apple has something new to show-off, there’s a very strictly observed custom to keep in mind…
When Microsoft (s msft) shows off a new technology, it traditionally does so with the help of a hardware partner. On stage during a keynote, Ozzie will say something like “We’ve worked closely with HP for ten thousand years and here’s their President of Keynote Demos to show off the new widget…” So then some exec in a shirt and tie comes on stage and fumbles around on a PC for 15 minutes talking about “platform integration” and “line-of-business opportunity” or, whatever.
When Apple shows off a new technology, it traditionally takes all the credit for it, from inception to execution and every step in between. After Steve wows us with a 50 foot tall, all-graphics slideshow, Scott Forstall introduces a jeans-and-tshirt-wearing execu-dude, “We are so proud of this amazing brilliant incredible new widget… so we gave it to EA’s developers to play with for only six seconds and they produced this new game they’re gonna demo now…”
Showmanship differences aside, the point here is that Microsoft never tells us how it should be done. Apple, on the other hand, always does.
So perhaps (in the context of taking advantage of the potential offered by an entirely new platform) this job posting makes perfect sense; whether it likes it or not, the iPhone/iPod touch have demonstrated that gaming is an important part of today’s mobile lifestyle. Making them work properly on the tablet will be a new challenge, and one Apple will be keen to demonstrate from day one. If it is going to stick to the Apple tradition of showing everyone “how it’s done,” it makes sense it will want to develop a demo in-house.