Blog Post

Apple Set to Release “Concierge” App to Make Scheduling Appointments Easier

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

retail-reservationsScheduling a Genius Bar or One to One training session appointment has never been that difficult. Just go to Apple’s (s aapl) web site, enter some information, and you’re done. But a new rumor over at AppleInsider suggests that it’s about to become even easier, thanks to a new in-house developed iPhone app that could be forthcoming soon from Apple.

News of the app comes via a “source that has proven reliable in the past,” though no further information is given. The app is said to be able to create appointments for both Genius Bar and One to One, and to view membership details for programs that require a subscription. No word yet on a street date for the app.

Presumably the app would allow users to make any kind of reservation currently only available online, including a personal shopping appointment. Although the web site system currently employed is easy enough to understand and use, I imagine a dedicated iPhone app designed by Apple would make the process so easy and intuitive that I’d probably actually use it far more than I currently do, particularly for personal shopping when new products launch.

MacRumors corroborates the report via separate sources, so it seems likely that the Concierge app will be forthcoming. I’d expect it to appear before the holidays, so that shoppers can take advantage of it pre-gift giving, and people on the receiving end of Apple products can use it after the holidays to schedule appointments.

The Concierge app would be the latest move in a series of efforts focused on improving Apple’s retail performance, including in-store pickup for holiday shoppers, more and improved stores, and the new EasyPay touch system.

7 Responses to “Apple Set to Release “Concierge” App to Make Scheduling Appointments Easier”

  1. Bustersdad

    I wish that Apple would make it easier to search multiple stores for available appointments. I realize that not everyone has this issue but living in DC I have relatively easy access to five stores.

    When I want to find the next available Genius appointment or workshop the Apple website does not provide a listing of the options at all of the stores. I have to check out each store individually–providing contact information each time I check a store schedule.

    Although this new app might be one that I only use once or twice a year I would be much more likely to use it if it addressed this issue… or they could just make the website easier to use!

  2. quandmeme

    This is a bad trend. So what is the decision process. I could download the custom app interface for my anticipated one trip to training this year and then delete it after the appointment. Or I could just use a mobile version of the website for that one visit. For some things, many things, Apple was right that web apps make alot of sense. HTML5 and caching only make that stronger.

    • I would imagine that some people might use this more than once per year. Perhaps this app isn’t written just for you.

      That said, it would be nice if they would ALSO create a web app version for those who wouldn’t use it as often (such as quandmeme and myself). There’s no reason they shouldn’t create the app as well, so long as it’s free, but there’s also no reason we can’t have both. After all, many websites have iPhone mobile interfaces as well as dedicated apps.