YouTube’s latest content partnership will bring an influx of Spanish-language clips to the video-sharing site from Univision. The deal, which is slated to kick off in Q1 2010, includes short- and long-form clips of shows like Cristina, El Gordo y la Flaca and Escandalo TV from across Univision, as well as its subsidiaries TeleFuture and Galavision.
Univision and YouTube will split the monetization and tracking duties; the companies wouldn’t share specifics about the rev-share, though Chris Maxcy, YouTube’s head of content partnerships, did say that Univision would get a “majority” of the revenue, as with “most” of the company’s partnerships.
Kevin Conroy, Univision’s president of interactive media, said the content will include back-catalog and more recent TV shows, movies and original web series. It is not clear how much of the content will come from rival Televisa, since Univision
won the online streaming rights to shows it had already licensed from Televisa, in July. Correction: Univision did not win the streaming rights, the litigation actually barred both companies from streaming Televisa’s content online.
The companies hyped the deal as one of the “most comprehensive” syndication partnerships for Spanish-speaking online video. Maxcy said Hispanic users accounted for around
6.5 6.4 million of YouTube’s unique visitors per month, and that this deal was part of an ongoing effort to better serve them. The deal isn’t exclusive for either party: Univision can syndicate its video content to other networks, and YouTube can continue to add new Spanish-language partners. Currently, the company pulls in content from Azteca America and Batanga in the U.S., and RTVE in Europe.