Blog Post

Punchbowl To Add Local Party Vendor Listings With I’m In Acquisition

Punchbowl Software, parent company of events-planning site MyPunchbowl.com, has acquired rival group travel planning and events site I’m In. The deal includes I’m In’s code, domain, registered user base and trademarks — but not the founders or management team — as they’ve gone on to pursue “new opportunities” — per an acquisition FAQ (pdf). Financial terms were not disclosed.

I’m In’s users have been ported to MyPunchbowl, where they can continue to communally plan parties and upcoming trips. The deal also gives MyPunchbowl a new revenue stream: Local events vendor listings. Powered by I’m In’s technology, MyPunchbowl will now offer state-by-state listings of DJs, events halls, churches and other party-related vendors; vendors can pay for premium placement in the listings.

The online events-planning market is quite crowded, with IAC’s Evite and Martha Stewart-backed Pingg, as well as Facebook and MySpace. MyPunchbowl tries to differentiate by offering a comprehensive set of tools, like integration with various gift registries. The company is backed by $2.1 million in funding from Condor Venture Partners, *Intel* Capital and eCoast Angels. Release.