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A Comedy Show Debuts On Yahoo — With A Sponsor

Yahoo (NSDQ: YHOO) — which has promised to up the amount of original content on its properties — has launched a new comedy show on Yahoo TV; it features a recap of funny moments on TV the night before. What stands out about the new show, however, is that it is entirely sponsored by food giant ConAgra and will incorporate the company’s brands throughout. The example from the release: “The first episodes will feature a segment called ‘Ingredients for Good Comedy’ centered around what goes into making a show funny, sponsored by Marie Callender

3 Responses to “A Comedy Show Debuts On Yahoo — With A Sponsor”

  1. Rob Greenlee

    Yahoo needs to put these out as video podcasts to Zune, iTunes, TIVO and Boxee. Get them to an audience instead of expecting the audience to come to them. Just making them available streaming from their site is not enough to make them successful.