Yidio, an 18-month-old startup that has acquired 4 million unique visitors and 32 million page views per month through word-of-mouth, is making a splash today at our NewTeeVee Live conference with the announcement it’s raised an angel round. The company aggregates premium web content to help viewers find TV shows and movies online. Clearly a lot of people are feeling a need to find an clean and well-organized place for web video so strong they want to create companies around it; Clicker is also launching today at our conference.
The funding, which was led by Appolicious’ Alan Warms, was “in the 500,000 range,” he said. Yidio founder Adam Eatros said the key to the site’s early success has been its self-explanatory episode guides. The company sees itself as a search engine, so it doesn’t shut out unauthorized content, which has probably helped with its traffic as well. After a recent refresh for the site, next up is introducing a discovery engine that uses collaborative filtering to make recommendations, said Eatros.