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Clicker, a young company we’ve already written about a few times, is launching to the public today only a couple months after it started giving out beta invites. CEO Jim Lanzone is planning to take the lid off the site later this morning at our NewTeeVee Live conference.
Clicker is shaping up to become a significant brand in web TV, with the promise that it will shepherd and expose people to content they want to watch and help them organize it into a familiar playlist format. The site is building a massive index of video content available online: 400,000 episodes from more than 1,2000 sources, including online originals, and more than 30,000 from Netflix and Amazon. During the beta period, it added features like Facebook Connect logins, better recommendations and user comments. Clicker has a number of competitors, including giants like TV Guide and also a bunch of startups like SetJam, Yidio and CastTV. It has raised $8 million from Redpoint Ventures and Benchmark Capital and recently added Sling founder Blake Krikorian to its board and investor list.