White-label video vendor Kyte today said it is expanding the number of mobile platforms that its customers can distribute videos to, with the upcoming launch of new application frameworks for Android and Nokia (s nok) mobile devices.
The new app frameworks are designed to make publishing videos from Kyte’s management platform into mobile applications as easy as possible. With these frameworks, the company enables its customers to build native mobile apps with features such as real-time chat, comments, ratings, and the ability to share across multiple social-networking platforms.
“Our customers can take a Kyte channel and deliver it as a fully branded mobile app very quickly, and there will only be an incremental increase in cost, as opposed to the cost of building and launching a standalone iPhone app,” says Kyte COO Gannon Hall.
With existing app frameworks for video on iPhone and BlackBerry devices, Kyte will soon be able to easily create apps and send videos to four leading mobile platforms. The company also supports video distribution through the mobile web.
Adding support for more mobile platforms plays to the company’s strengths; While other online video platform (OVP) vendors focus primarily on live and on-demand video distribution online, Kyte has tried to differentiate itself with advanced mobile and social features.