Dish Network (s DISH) has filed for trademark protection of “TV Everywhere,” as the satellite company is evidently looking to use the term for its upcoming Slingbox-enabled set-top box, reports Multichannel News.
“TV Everywhere” has become the industry’s go-to term for describing multi-service operators’ plans to make more premium TV content accessible online to those with a pay TV subscription. Though individual companies will have their own branded flavor of TV Everywhere, the moniker has become a catch-all.
When the broader industry uses the term “TV Everywhere” it describes a relationship between the multi-service operator and its programming partners to deliver content across multiple screens. In Dish’s case, it’s Sling-enabled set-top boxes allow people to placeshift their live or DVRd content.
Last month, EchoStar, which sells hardware and satellite services, started pitching its Sling-based set-top solution to cable companies. According to EchoStar, the placeshifting technology would give MSO subscribers TV Everywhere without the MSO needing to get into all of those agreements with the programmers.
Dish filed for the TV Everywhere trademark with the USPTO on Sept. 17, and the filing covers “television transmission services” and “providing access to electronic sites for remote access, recording, and viewing of television programming via personal computers, mobile phones, personal digital assistants, and laptop computers.”
Trademark or no, we’re still going to use the term “TV Everywhere” a lot at this week’s NewTeeVee Live conference.