AppNexus, a company that provides online advertising via a cloud computing platform, has secured a $5 million third round funding as it looks to capitalize on the growth of real-time ad buying systems. In addition to building up its marketing efforts, AppNexus President Michael Rubenstein (pictured, left), who joined two months ago from Google (NSDQ: GOOG), tells paidContent that the company plans to use the proceeds from the funding to make some more high profile hires.
This latest round was led by Kodiak Venture Partners, which was joined by previous backers Venrock and First Round Capital. The New York-based company raised an $8 million second round last year. Before that, AppNexus received roughly $2 million in angel funding from Ron Conway and other individuals.
AppNexus CEO and co-founder Brian O

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