Online shopping service Alice.com has completed a $6 million round of funding; funds come from unnamed private investors. We initially reported back in September that the company had raised $4 million, and the startup tells us this official announcement completes that round of funding.
The service lets packaged goods firms sell directly to consumers. Users list home essentials they typically buy and Alice then identifies deals and connects buyers directly with the manufacturers. The service only debuted in June but already claims one million unique visitors a month. New cash will be used to “manage … growth” and attract additional manufacturers.
Co-founders Brian Wiegand and Mark McGuire also started comparison shopping engine Jellyfish, which they sold to Microsoft two years ago.