Dish Network has filed for trademark protection on “TV Everywhere,” which the satellite operator apparently is seeking to use for its forthcoming Slingbox-enabled set-top box. It has established a “TV Everywhere” section of its website that references its remote DVR programming features and includes a link to Sling Media, the maker of the place-shifting Slingbox devices EchoStar (NSDQ: SATS) bought for $380 million. The satellite company originally expected to offer the “SlingLoaded” ViP 922 receiver this spring, but now plans to debut it before the end of the year. [Trademark filing here]
A Slingbox-based service, however, cuts out content owners by letting a subscriber rebroadcast live TV or DVR content over the Internet to a PC or mobile device. By contrast, the broader industry has used the TV Everywhere term to describe services offered via distributors in partnership with programmers to potentially increase advertising revenue.

{"source":"https:\/\/gigaom.com\/2009\/11\/09\/419-trademark-trouble-brewing-dish-files-to-trademark-tv-everywhere\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_bc91df5416b1cad4f6e5ac6867bf45a8","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}