Critical Update Issued for Apple TV

Ten days after updating the Apple TV’s software to version 3.0, Apple has released version 3.0.1 along with an alarming warning about users’ content “temporarily” disappearing.

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From the uninformative and unintentionally hilarious support document, if you are running Apple TV 3.0 and “all of your movies, TV shows, and songs appear to be missing” or “all of your movies, TV shows, and songs appear to be present,” you should update to version 3.0.1 immediately.

In a letter to unlucky Apple TV users, the Apple TV team (at least those that still have jobs) gave instructions for updating.

  1. Reboot your Apple TV (unplug the power cord and plug it back in)
  2. Select Settings > General from the main menu
  3. Select Update Software
  4. Select Download and Install

After a restart, the problem of disappearing content should be solved. That’s the good news. The bad news is there are still a number of problems with the 3.x software.

Philip Elmer-DeWitt at Apple 2.0 beat me to the Apple Support Forum and found 10,000 page views for the missing content discussion, as well as continuing complaints after updating to the latest version. Reported problems include the Apple TV no longer syncing with iTunes, surround sound problems, new purchases not showing up, as well as performance issues.

It appears Apple’s “hobby,” as the Apple TV has been described by company executives, could use a little more developer attention, not to mention a purpose besides being an iTunes Store kiosk.

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