The Inside Word is a weekly feature that looks at compelling industry debates and discussions unfolding on the blogs of employees at digital-media companies.
Blogger: Mark Suster
Position: Partner, GRP Partners
Backstory: No one knows what percentage of Tweeters (if any) would drop the service if ads started showing up in their streams, but Suster’s firm invested $500,000 last month in Ad.ly, an in-stream Twitter ad company. Ad.ly pays users, mostly celebrities, who agree to send one Tweet from an advertiser every other day for seven days to their followers.
Blog post: Suster defends the investment in a recent post, arguing that users will accept in-stream ads. “We