Inside Word: In Defense Of Ads In Twitter

Mark Suster

The Inside Word is a weekly feature that looks at compelling industry debates and discussions unfolding on the blogs of employees at digital-media companies.

Blogger: Mark Suster

Position: Partner, GRP Partners

Blog name: Both Sides Of The Table, which features startup advice

Backstory: No one knows what percentage of Tweeters (if any) would drop the service if ads started showing up in their streams, but Suster’s firm invested $500,000 last month in, an in-stream Twitter ad company. pays users, mostly celebrities, who agree to send one Tweet from an advertiser every other day for seven days to their followers.

Blog post: Suster defends the investment in a recent post, arguing that users will accept in-stream ads. “We


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