Brody Rejoins AOL To Head Paid Services In Finance Re-Org; Gilt CEO Lyne Added To Post-Spin Board


Ned Brody is re-joining AOL (NYSE: TWX) as EVP of paid services, leaving his role as founder and CEO of ARPUinc. He’ll be picking up where he left off in his former role at AOL as SVP of the company’s Premium Services unit — while there, he developed several new paid services and an API-driven billing system and the company will be hoping for more of the same as it looks to go it alone without Time Warner.

Also announced today by the company as part of a re-org of its financial execs as it spinns off from Time Warner:

— Mike Suffredini joins from Discovery Communications (NSDQ: DISCA) as VP and treasurer.
— Eoin Ryan is appointed VP of investor relations, moving over from IAC.
— Currently an AOL finance SVP, Don Neff becomes SVP of internal audit.

At the same time, AOL announced that it has increased its post-spin board of directors with the addition of Susan Lyne, CEO of luxury retailer Gilt Groupe. She and nine others will join the board when the separation from Time Warner is complete. Lyne joined Gilt in 2008 and was previously president and CEO at Martha Stewart Living Omnimedia (NYSE: MSO).


Christal Nixie Wells

It is ashame that AOL's HR group did not research this hire. Ned is very arrogant and universally disliked by the people he works with on a daily basis. While he has a great resume, and is smart, he should be an individual contributor and not the head of any group or organization.

G. Stevens

You've got to be kidding. Ned Brody didn't do any of the things you mentioned. When he left AOL in 2004/early 2005, he left behind a shambles. The alleged billing system wasn't anywhere near done and it was started on the wrong foot under him. Few if any premium services started with him. He tried for nearly two years to create something. A new team took over after he left and they created everything from scratch. He deserves no credit for premium services at AOL. NONE. Check your facts. Go back and ask John McKinley, former CTO and president of AOL Digital Services, the former unit that did create and make money for AOL from premium web services. NYTimes, stopping accepting facts from companies and go back and check with people who worked there previously. What a travesty and yet another example that Tim Armonstrong has a company now with know knowledge of its successful past, who made what happened and how. Meanwhile, Brody promised several hundred people in his failed AOL tenure that his division was going to be spun off and everyone would get stock. His division was spun out as in disbanded because it made no money and couldn't produce anything under him. Nearly everyone lost their jobs.

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