Redbox, the DVD rental kiosk company, today announced that it has signed two new, separate two-year distribution agreements with Summit Entertainment and NCircle Entertainment. The deals will bring hits like Twilight and New Moon from Summit as well as children’s entertainment from NCircle such as Sid the Science Kid and The Cat in the Hat Knows a Lot About That!.
Normally, we wouldn’t do a full-blown post about a distribution agreement, but Redbox found itself at the center of a home video maelstrom earlier this year. The company’s $1-per-night movie rentals have raised a stink in Hollywood with studios polarized about Rexbox’s business model. Summit and NCircle join Sony, Disney and Lionsgate on Team Redbox, but biggies like Warner Bros., Universal and Fox are embroiled in legal battles with the kiosk company. Paramount is somewhere in the middle and taking a “try before it buys” approach.
Having Summit entertainment’s Twilight franchise ensures that teenage girls will swarm the machines, but fans might just burst into vampire tears when they learn that as part of the deal, Redbox will destroy Summit’s product once Redbox is done with it, eliminating the possibility of those discs being sold into the aftermarket discount bins and giving Summit more control over its content.
We’ll be talking with Redbox at length during a special fireside chat at our upcoming NewTeeVee Live conference on Nov. 12 to find out more about agreements like this, and more broadly how Redbox is disrupting the home video landscape. Redbox joins a packed roster of speakers including Reed Hastings, CEO of Netflix; Amy Banse, president of Comcast Interactive; Quincy Smith, president of CBS Interactive, and much more. Get your tickets today!