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Redbox Signs Two Distribution Agreements, Will Destroy New Moon

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RedboxWalmartPhotoRedbox, the DVD rental kiosk company, today announced that it has signed two new, separate two-year distribution agreements with Summit Entertainment and NCircle Entertainment. The deals will bring hits like Twilight and New Moon from Summit as well as children’s entertainment from NCircle such as Sid the Science Kid and The Cat in the Hat Knows a Lot About That!.

Normally, we wouldn’t do a full-blown post about a distribution agreement, but Redbox found itself at the center of a home video maelstrom earlier this year. The company’s $1-per-night movie rentals have raised a stink in Hollywood with studios polarized about Rexbox’s business model. Summit and NCircle join Sony (s sne), Disney (s dis) and Lionsgate on Team Redbox, but biggies like Warner Bros. (s TWX), Universal (s GE) and Fox (s NWSA) are embroiled in legal battles with the kiosk company. Paramount (s VIA) is somewhere in the middle and taking a “try before it buys” approach.

Having Summit entertainment’s Twilight franchise ensures that teenage girls will swarm the machines, but fans might just burst into vampire tears when they learn that as part of the deal, Redbox will destroy Summit’s product once Redbox is done with it, eliminating the possibility of those discs being sold into the aftermarket discount bins and giving Summit more control over its content.

We’ll be talking with Redbox at length during a special fireside chat at our upcoming NewTeeVee Live conference on Nov. 12 to find out more about agreements like this, and more broadly how Redbox is disrupting the home video landscape. Redbox joins a packed roster of speakers including Reed Hastings, CEO of Netflix; Amy Banse, president of Comcast Interactive; Quincy Smith, president of CBS Interactive, and much more. Get your tickets today!

5 Responses to “Redbox Signs Two Distribution Agreements, Will Destroy New Moon

  1. timekeeper

    Chris, Check out Ameba. (

    I stumbled upon them a while back. Looks like PPV/ERT for kids content and only kids content. Interesting play but their angle seems to be a safe commercial free viewing environment where the parent acts as the programmer.

    I have kids and think a PPV/ERT type model would work great for that kind of content. Yes, my kids do watch the same titles over and over again but that lasts for only a few months. As their tastes quickly change and they move on to the next age appropriate titles leaving the old titles behind never to be watched again.

    Buying kids DVD’s is a mug’s game especially if you can “rent” them for a few months for cents on the dollar.

    I think these guys might be on to something focusing only on the kids market.


    ERT – Electronic Rent Through

  2. The Twilight series is pretty popular, but I’m not sure if vending is a very good distribution channel for TV. It’s harder to stock as many choices because there are multiple discs and because the new release turnover is so high at the kiosks, there’s no guarantee that you’ll be able to finish the series if you start watching.

    • Chris Albrecht

      That’s a fair point, and while I’m not a parent, my understanding is that they still like to buy the DVDs because the kids will watch them over and over and over and over and over and over…