Plain Ole HD? Pshaw! Get Ready for Ultra HD!

That beautiful 1080p picture you’re enjoying? Well, you may as well just chuck it in the garbage, because Ultra High Definition is coming. Research firm In-Stat put out a report today saying that while it will take some time before the UHD market hits a critical mass of 5 percent household penetration, over the next five to 10 years, companies in the TV ecosystem will be able to experiment with business strategies to turn UHD into a strong business for the long haul.

UHD offers 16 times the resolution of Blu-ray along with 22.2 multichannel three-dimensional sound. Current proposals for UHD have the technology coming in two flavors: 7680 x 4320 pixels (8k resolution) and 3840 x 2160 pixels (4k resolution).

Based on its research, In-Stat predicts that broadcasters will begin offering UHD content to an addressable market of UHDTVs between 2017 and 2022. UHDTVs will approach 5 percent of European homes until 2021 and will then shoot up to 28.2 percent by 2025.

Many of you might have already been planning to dump your 2-D TVs when 3-D sets hit the market. Michelle Abraham, principal analyst for In-Stat, said during a brief phone chat that they expect 3-D TVs to hit the market first, but the 3-D peanut butter will get into the Ultra HD chocolate as the desire to create a more immersive experience will mean that UHDTVs will incorporate both 2-D and 3-D technology. And then your mind will be officially blown.

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