Blog Post

As It Revamps Ad Exchange, Microsoft Turns To OpenX For Ad Serving

Microsoft’s ad exchange business has been fairly quiet since it bought AdECN about two years ago, but as challengers like Google (NSDQ: GOOG) have ramped up their ad exchange and display business, it is making some moves of its own. Microsoft (NSDQ: MSFT) just struck a partnership with open-source ad server OpenX Technologies. The multi-year agreement has OpenX becoming a Microsoft Preferred Partner, and Microsoft will refer publishers it works with to OpenX and its ad serving products. In return, OpenX will steer its publishers to Microsoft

One Response to “As It Revamps Ad Exchange, Microsoft Turns To OpenX For Ad Serving”