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Flip Video Set-top Box Unearthed?

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Flip (s CSCO) video cameras are known for being stupidly simple, but the product’s migration to the big screen looks to be a pretty complicated affair, if what Dave Zatz is reporting is true. Flipping through FCC product announcements, Zatz found a “FlipShare TV” product manual.


From the looks of it, the set-up has three components: a box you plug into your TV, a remote control and a USB stick. Plug the USB stick into your computer and the box into your TV (via composite or HDMI) and wirelessly stream recorded video to your television. No other details, such as a ship date or pricing, were included. When we contacted Cisco for comment, a rep emailed us with:

We do not comment on alleged products coming to market. As with all our products, we will announce through proper disclosure channels when products are ready and available to our customers.

Granted, we know next to nothing about this supposed box, but it seems clumsy for the usually elegant Flip line. And while this product appears to be targeting families that want to share video easily and may not want to upload it to the Internet, do people really want yet another box under their TV for the sole purpose of watching home movies? Plus any simplicity you gain from not uploading is essentially lost when you have to use two separate devices. It would be cool to see Flip develop its own Roku channel and eliminate the extra set-top hardware. We’ll see if a formal announcement comes in time for the holiday season.

9 Responses to “Flip Video Set-top Box Unearthed?”

  1. timekeeper

    “do people really want yet another box under their TV “

    Argh! Why is this straw man always put up? YES – people do want another box under, beside, on top and remote to their TV. If it provides utility, even marginally, they want it. Roku is a perfect example. 1000’s of the best titles from days of yore but they manage to sell hundreds of thousands of boxes.

    The Box is the best way to go until a successful business model is developed.

    • Chris Albrecht

      I don’t think it’s a strawman. I’ve actively pruned the number of boxes under my TV (and the accompanying thicket of cords). If Roku wasn’t so awesome, I’d probably just use my Xbox.

      • timekeeper

        1) What did you ditch? Your old betamax, Video Disk player and Sega Genesis or was it something newer that is being replaced by some other technology?

        2) Cable management is an issue but not the reason to say NO to another STB just a reason to buy some cable managment hardware (Wraps, ties, clips) and get organized.

        3) Why do you think Roku is so awesome?

        • Chris Albrecht

          Someone’s gonna get nothing but apples and pennies in their trick or treat back for being so sarcastic.

          1.) True story: when I was growing up we had a video disc player. My father is many things, great purchaser of consumer technology not among them. No — I got rid of my DVD player (there’s one in the Xbox if I really need it), and am off discs.

          2.) You’ve never met my wife, who loathes cables.

          3.) Roku is awesome because it’s dead simple, it offers me older titles (Mystery Science Theater!) on Netflix, and newer releases on Amazon VOD. Plus, it’s going to get a whole lot more soon.

          • Ha, Cisco said “alleged”! Maybe “unreleased” or “unannounced” would have been a better choice given the FCC sourcing, which I tend to believe. :)

            Yeah, Roku’s an impulse buy for many at a mere $100 and is dead simple to use, as Chris says. I bought the original the day it went on sale. Haven’t regretted it. And I’m looking forward to the Mediafly video podcast integration which good. (Flickr on my TV doesn’t interest me much, but Pandora might.)